Meeting the Demand for Video on Demand: Strategies for Giving Consumers What They Want, When They Want It

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October 13, 2005

Video on Demand (VOD) is proving to be a strong growth engine for service providers. With basic subscriber counts in decline, cable companies rely on VOD to overall digital video subscriptions--and consumers want more. Meeting the Demand for Video OnDemand will give you an overview of the most popular types of video on demand content, including movies, sports, TV series, and games. You'll learn about the latest successes and the top forward-looking strategies for cable companies, get a look at what's in store for telcos, and get up to speed on VOD usage trends and growth projections for the next few years.

This 90-minute audio program will discuss the dynamics currently in play as well as strategies to boost sales.

What Was Covered:

What types of on-demand programming are proving to be the most in-demand.
How consumers use of VOD has grown, and where future growth is most likely.
What marketing and promotional tactics are proving to be the most effective in selling VOD.
What trends to watch for in VOD programming and marketing.
What plans content providers have for working with new and emerging VOD outlets, such as telco and satellite TV.

Who Attended:

Cable executives
Fiber-optic network operators
DSL providers
Content owners and distributors
Video technology vendors
Set-top device manufacturers

About the Speakers:

David Asch - is Senior Vice President of Programming, iN DEMAND Networks, New York City.

Coleman Breland - is Executive Vice President, Turner Network Sales, the domestic distribution, sales and marketing arm of TBS, Inc.

MODERATOR Scott Sleek - is the Director of Pike & Fischer's Communications Media Analysis Group and Managing Editor of both Broadband Daily and VoIP Monitor.

Purchase Options

Meeting the Demand for Video on Demand: Strategies for Giving Consumers What They Want, When They Want It Audio recording on CD-ROM -- $159

Meeting the Demand for Video on Demand: Strategies for Giving Consumers What They Want, When They Want It Written Transcript -- $159