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Home » Events » The Emerging Law of Search Engines: Are your Trademarks, Copyrights & Privacy at Risk?
The Emerging Law of Search Engines: Are your Trademarks, Copyrights & Privacy at Risk?   Printer Format
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March 15, 2006

Our increasing reliance on the use of search engines to locate information relevant to commerce, personal health, and public discourse tests the application of existing laws in a wholly new context.

Recent actions taken by courts, government officials, and the search engines themselves have raised important new questions to consider.
  • Are your trademarks at risk? A federal court has ruled that one search engine may use a company's trademark as a keyword to trigger online advertising by a competitor.

  • Are your copyrights at risk? One search engine plans to digitize and make available for keyword searching the complete collections of five of the world's most famous libraries.

  • Is your privacy at risk? The Department of Justice has subpoenaed search engines for a random sampling of search queries.

  • Is free speech at risk? One search engine has agreed to censor its own search results in order to comply with China's strict limits on access to information.
Join Pike & Fischer and our panel of experts for an insightful audio conference analyzing these and other recent developments to help you navigate issues arising in this emerging field of law.

Dial In & Learn:
  • How search engines work
  • How to protect trademarks and copyrights online
  • Best methods for discouraging infringement and securing relief
  • What uses of others' trademarks and copyrights are fair
  • How to keep your searches private
  • The role of the FTC and other government agencies
  • How content may be censored
  • How to shield your content from search engine queries
  • Jurisdictional limitations to search engine liability


About the Speakers:
Moderator - Mark E. Smith, Managing Editor, Internet Law & Regulation

Panelists:
Daniel Dougherty, Legal Director, Yahoo! Inc. - Mr. Dougherty joined Yahoo! Inc. in 2003. Prior to Yahoo!, he was an Internet and technology transactions attorney at Donahue, Gallagher Woods LLP in the San Francisco Bay Area. Mr. Dougherty's focus at Yahoo! is intellectual property, specifically trademark and copyright law, including counseling, prosecution and portfolio management, licensing and litigation management.

Walter A. Effross, Professor of Law, American University’s Washington College of Law - Professor Effross, a former chair of the American Bar Association's Subcommittee on Electronic Commerce, has written articles on a wide range of issues in electronic commerce, Internet law, commercial law, corporate law, and intellectual property law. Amember of the American Law Institute, he teaches E-Commerce Law & Drafting and other commercial law courses and serves on the editorial boards of the International Journal of Electronic Commerce, Internet Law and Regulation, and E-Commerce Law & Stragety.Professor Effross has testified on electronic commerce and on Y2K issues before Congressional subcommittees, and was the initiator and principal drafter of www.safeshopping.org, the Web site unveiled by the American Bar Association in October 1999 to discuss online shopping strategies.

Marti Hearst, Associate Professor, School of Information, University of California, Berkeley - Dr. Hearst is an associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division. Her primary research interests are user interfaces and visualization for information retrieval, empirical computational linguistics, and text data mining. She received BA, MS, and PhD degrees in Computer Science from the University of California at Berkeley, and she was a Member of the Research Staff at Xerox PARC from 1994 to 1997. Prof. Hearst is on the editorial boards of ACM Transactions on Information Systems and ACM Transactions on Computer-Human Interaction and was formerly on the boards of Computational Linguistics and IEEE Intelligent Systems, and was the program co-chair of HLT-NAACL '03 and SIGIR '99

Terence P. Ross, Partner, Gibson, Dunn & Crutcher - Mr. Ross is a partner in the Washington, D.C. office of Gibson, Dunn & Crutcher. He is a member of the firm's Litigation Department and the Firm's Intellectual Property Practice Group. Since joining the firm in 1984, Mr. Ross has concentrated hispractice on the litigation of commercial lawsuits, particularly those involving intellectual property. He has broad experience in various types of intellectual property disputes that arise out of high-technology businesses, including patent and copyright infringement; trade secret and unfair competition litigation; and trademark/trade name disputes. In particular, Mr. Ross represents a number of media companies and other content providers who publish (at least in part) on the Internet.

Danny Sullivan, Founder & Editor, SearchEngineWatch.com - Mr. Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for half a decade. He began covering search engines in 1995, when he undertook a study of how they indexed web pages. He is the 1999 Tenagra award winner and his expertise on the subject of search engines has been quoted in publications including The Wall Street Journal, USA Today, Forbes, and Newsweek, among others.

Benjamin Vernia, Special Counsel, Covington & Burling - Ben Vernia handles criminal and complex civil litigation, and internal corporate investigations. He has extensive experience in all phases of criminal and civil investigations, discovery, and trial. Beforejoining Covington, Mr. Vernia worked in the Criminal Division of the Department of Justice, where he prosecuted complex child exploitation and obscenity cases, which featured the search, seizure, and analysis of Internet-based evidence.



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