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Mobile technology is proving to be a major cost and time saver in the medical environment, and as a result, represents a significant evolutionary step in the field of modern medical treatment and preventive care. This technology allows specialists to triage, diagnose and monitor remote medical cases by viewing data and images conveyed wirelessly to their location. We project this market for health-related mobile services and devices will exceed $1.8 billion by 2013. In this report, we examine the current market environment, the applications offered by the top U.S. wireless carriers and MVNOs, as well as those applications provided by dedicated third-party developers. Furthermore, we examine some of the risks and implications associated with telemedicine, and the robust opportunities available to new entrants to the market.

Companies and organizations mentioned in this Report:

AT&T
Sprint Nextel
T-Mobile/T-Systems
Verizon
Firefly Mobile
Lifecomm
LogicMobile
Qualcomm
American Telemedicine Association
Joint Advisory Committee on Communications Capabilities of Emergency Medical and Public Health Care Facilities
U.S. Centers for Medicare & Medicaid Services (CMS)
Center for Information Technology Leadership
BeWell Mobile Technology
Cardiocom
Cardionet
Voxiva
GenerationOne
HealthPia
IgeaCare Systems
LifeSync Corp.
MedApps, Inc.
New England Telehealth Consortium (NETC)
ProInfoNet

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TABLE OF CONTENTS
Introduction
Definitions
Current Market Environment: U.S. Healthcare Expenditures; Government Focus; Cost Savings; A Promising Industry
U.S. Wireless Carriers’ Solutions and Initiatives: AT&T; Sprint Nextel; T-Mobile/T-Systems; Verizon Wireless
MVNO Medical Applications and Initiatives
Dedicated Application/Service Providers
Case Study: The New England Telehealth Consortium: Success Factors; Barriers; Consortium Goals; What Technologies/Solutions Will Be Employed?; Case Study Conclusion
Opportunities and Risk Factors: Strategic Opportunities; Risks
Conclusion and Competitive Outlook
About the Author
Also from Pike & Fischer
About Pike & Fischer’s Broadband Advisory Services
TABLE OF FIGURES
Fig. 1: U.S. Medical Expenditures
Fig. 2: U.S. Estimated Telemedicine Market

Companies and organizations mentioned in this Report:

AT&T
Sprint-Nextel
T-Mobile/T-Systems
Verizon
Firefly Mobile
Lifecomm
LogicMobile
Qualcomm
American Telemedicine Association
The Joint Advisory Committee on Communications Capabilities of Emergency Medical and Public Health Care Facilities
U.S. Centers for Medicare & Medicaid Services (CMS)
The Center for Information Technology Leadership
BeWell Mobile Technology
Cardiocom
Cardionet
Voxiva
GenerationOne
HealthPia
IgeaCare Systems
LifeSync Corporation
MedApps, Inc.
The New England Telehealth Consortium (NETC)
ProInfoNet

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Telemedicine Revenues to Exceed $1.8 Billion by 2013, Report Projects

The market for telemedicine devices and services will exceed $1.8 billion within the next five years, with mobile services companies taking a sizeable chunk of that revenue, market research firm Pike & Fischer projects in a new report.

In addition, Pike & Fischer predicts that telecommunications companies that possess both wireline and wireless solutions will be best positioned to achieve competitive dominance in the telemedicine market.

“Companies such as AT&T and Verizon are capable of providing multifaceted, converged solutions and can form partnerships necessary to fill gaps in their organic offerings,” says Tim Deal, Senior Analyst for Pike & Fischer’s Broadband Advisory Services and author of the report, Mobile Medical Applications and U.S. Telemedicine: Opportunities, Analysis and Insight.

New wired and wireless broadband networks are saving time and costs in the medical environment. They allow specialists to remotely triage, diagnose and monitor medical cases by viewing data and images conveyed wirelessly to their locations. They also enable specialists to access medical records and medical reference material that are germane to a specific patient’s case. The need to control costs, along with the development and expansion of faster wireless broadband networks, smartphones and data compression solutions, will drive the market growth, Deal says. AT&T will have the largest presence in this industry, followed closely by Verizon and Sprint Nextel, Deal predicts. Smaller software and device manufacturers will quickly find themselves targeted for acquisition, he says.

For analyst commentary or to request a briefing, contact Tim Deal at 301-576-4096/tdeal@pf.com.

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Tim Deal

Tim Deal serves as our Senior Analyst, with a special focus on broadband-enabled consumer electronics devices and on emerging mass market applications such as online video sharing and VoIP-optimized e-commerce. Tim has developed SWOT analyses on such products as the iPhone, the Apple TV service, and rich-media applications on such social networking sites as MySpace. Tim has been providing detailed and actionable competitive intelligence analysis to leading technology firms for more than seven years. In that time he has authored more than one hundred comprehensive syndicated reports and an equal number of custom financial models covering the computing, consumer electronics, digital media, and storage industries. Prior to his career in competitive intelligence, Tim served as a counterintelligence/human intelligence and force protection analyst with the United States Army. Tim lives in the Seacoast area of New Hampshire. Contact Tim at tdeal@pf.com.

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