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Customers are increasingly installing home networks to connect not only multiple home computers, but also gaming consoles and television sets. For service providers that are trying to prepare for increasing demands on their networks, it is important to understand and anticipate the ways consumers are and will be using home networks. In analyzing the results of a recently concluded nationwide survey on this topic, Pike & Fischer has identified a number of demographic and behavioral trends in home networking. We found, for example, that networked homes are less interested in social networking compared to the average Internet user, but are considerably more likely to use other forms of rich online media. This report outlines all of our findings and provides a forecast of the growth in home networks over the next five years. Seventeen charts and tables are included.
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- TABLE OF CONTENTS
- Introduction
- Background
- Networked Household Characteristics
- Demographics
- --Age
- --Ethnicity
- --Marital Status
- --Income
- --Regional Differences
- Devices
- Subscriptions
- Behavior
- --Internet
- --TV
- Outlook
- TABLE OF FIGURES
- Figure 1: Networked homes by age of primary decision-maker
- Figure 2: Networked homes by ethnicity
- Figure 3: Networked homes by household type
- Figure 4: Networked homes by household income bracket
- Figure 5: Networked homes per national region
- Figure 6: Networked homes per residential area type
- Figure 7: Who sets up home networks?
- Figure 8: Number of devices sharing network
- Figure 9: Types of devices connected to network
- Figure 10: TV sets per networked home
- Figure 11: Time spent connected per day in network households
- Figure 12: Hours spent actively online per day in networked households
- Figure 13: Hours spent in multiple online sessions per day in networked households
- Figure 14: How networked households spend their time online
- Figure 15: VOD orders per week in networked households
- Figure 16: Forecast: U.S. networked households
- Figure 17: Forecast: broadband households with home networks
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Home Networks To Double by 2015, Research Shows
FOR IMMEDIATE RELEASE
Silver Spring, MD—More than 37 million American households have home networks that connect communication and entertainment devices, and that number is expected to more than double over the next five years, according to new consumer research by market research provider Pike & Fischer.
According to the Silver Spring, MD-based company, networked households will grow at a rate of approximately 15 percent annually, hitting a total of 45.8 million homes by the end of 2010 and climbing to 80.2 million households by the end of 2014. This means that in five years, more than 80 percent of broadband-connected homes will be networked, according to a new P&F report, Home Network Trends: Analysis and Forecast.
This growth will be fueled by the increasing adoption of multi-room digital video recorders, devices that can transmit Web-based content to televisions and other devices, and a hike in the overall number of devices per household.
“More students will have laptops, often provided to them by their schools to use at home. We will also see more and more mobile carriers encouraging their customers to use Wi-Fi networks at home to lighten up the load on wireless broadband networks,” said Scott Sleek, Director of Pike & Fischer’s Broadband Advisory Services and author of the report. “And consumers will increasingly download or stream Web-based video to view on their televisions.”
Networked households typically spend more time streaming or downloading rich media from the Internet compared with non-networked homes, P&F’s research shows. This means broadband service providers could face even more demand on their already-taxed networks.
Home Network Trends: Analysis and Forecast provides details on the types of homes using home networks, and how those networks are being used. The report is priced at $599 and is available for purchase at www.broadbandadvisoryservices.com. For analyst commentary or to request a briefing, contact Scott Sleek at 301-562-1530 x291 / ssleek@pf.com.
For information about Pike & Fischer’s Broadband Advisory Services, visit www.broadbandadvisoryservices.com or contact Jonathan Wentworth Ping at 973-718-4703 / jping@pf.com.
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Scott Sleek
Scott Sleek, Director of Pike & Fischer's Broadband Advisory Services, oversees the day-to-day operations of our market research services and leads the development of analytical publications and briefings. As part of his duties, Scott serves as Managing Editor of our online newsletter Broadband Daily. Scott also oversees the development of all Research Reports & Briefs and manages the Trackers & Projections database. He regularly tracks subscriber growth, market penetration and revenue growth in the markets for high-speed Internet, packet-switched telephony, interactive TV, wireless data and other forms of broadband communications and entertainment. Scott also fields all requests for customized research and works closely with customers to fulfill their market data and analysis needs. Scott has more than 20 years of experience as a writer, editor and researcher. Contact Scott at 301-562-1530, x291 / ssleek@pf.com.
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